It’s coming to The Americana at Brand in Los Angeles “later this year.”
Amazon is confirming a rumor from last year by building its first-ever Amazon Style physical clothes store, promising a high-tech shopping experience. According to Amazon, it would offer brands that shoppers “know and love,” and an app will allow you to select an item, size, and color before sending it immediately to a fitting room or pickup counter. The first store will open at The Americana at Brand in Los Angeles “later this year,” according to the business.
Amazon stated it will feature “hundreds of brands” picked by fashion designers, as well as “input from millions of Amazon.com customers.” It didn’t say which, but its online store presently sells items by Oscar de la Renta, Altuzarra, and La Perla, among others. Many luxury hotels, on the other hand,
The stores will offer double the number of styles of traditional stores, while not forcing customers to search manually for the right size or color. Instead, if you see a clothing item you like, you can scan its QR code using the Amazon Shopping App to see sizes, colors, customer ratings and other details. You can then send it to the fitting room or directly to the pickup counter if you don’t need to try it on. As you might expect, it also uses an AI-powered algorithm to recommend more products based on what you’ve already picked.Â
You can open the fitting room door using the app, with all the items you’ve picked inside. Each one offers a touchscreen that lets you continue shopping and request new items to try on without having to leave. They’ll then arrive in “minutes” thanks to the tech that Amazon also uses in its fulfillment centers.Â
You can feel free to buy items online that you found in the store, with the same prices in both places. Items can be returned in store, and any item you’ve scanned will be saved in the shopping app so you can revisit it later.Â
Amazon has already opened a number of Fresh grocery stores, along with book stores and even a hair salon. It didn’t say if it would use its cashierless “Just Walk Out” tech found in Fresh and Whole Foods, but it will use the Amazon One palm recognition service for checkout.Â
