The decentralized social network is having a moment—again.
Although we don’t yet know what Elon Musk’s acquisition of Twitter means for the platform, one Twitter alternative is already thriving as a result of the news. According to Mastodon’s founder, the open-source social media platform that describes itself as the “biggest decentralized social network on the internet” has been “exploding” since Musk’s takeover.
Employees and users have been shaken by the news of Twitter’s purchase, since Musk has stated that he intends to take a much more hands-off approach to content management. As is customary when Twitter makes a contentious move, some users have vowed to abandon the platform, while opponents have pushed the hashtag #RIPTWITTER to the top of the search results.
In this case, at least some disgruntled users are apparently turning to Mastodon as a potential alternative. Hours after the Twitter acquisition was announced, Mastodon said it saw “an influx of approx. 41,287 users.” Of those, about 30,000 were new users, Mastodon founder Eugen Rochko wrote in a blog post.
“Funnily enough one of the reasons I started looking into the decentralized social media space in 2016, which ultimately led me to go on to create Mastodon, were rumours that Twitter, the platform I’d been a daily user of for years at that point, might get sold to another controversial billionaire,” he wrote. “Among, of course, other reasons such as all the terrible product decisions Twitter had been making at that time. And now, it has finally come to pass, and for the same reasons masses of people are coming to Mastodon.”iThis content is not available due to your privacy preferences.
Mastodon’s official iOS and Android apps are also seeing an uptick in users, according to data provided by analytics firm Sensor Tower. The apps have been downloaded roughly 5,000 times “or nearly 10% of its lifetime total” downloads since Monday, according to the firm. The app is currently ranked No. 32 on the App Store charts for social media apps.
It’s not the first time Mastodon has benefited from issues at Twitter. The company was briefly popular in 2017, following outrage over Twitter’s decision to remove user handles from the character limit for @-replies (back when Twitter changed its product so infrequently even mundane changes were fodder for mass outrage). Mastodon saw another uptick in 2019, when users in India were angry over moderation policies.
- Elon Musk has made an offer to buy Twitter for $43 billion.
- A class action lawsuit has been filed against Elon Musk for his investment in Twitter.
While Mastodon has been in the spotlight as a potentially viable Twitter alternative in the past, it has yet to reach the mainstream. But its current popularity comes at a moment when Twitter is also exploring how it could become an open-sourced protocol — much like Mastodon.
Unlike Twitter, Mastodon is not a single, centralized service. Though the interface looks similar to Twitter — it has a 500-character limit but otherwise will be mostly recognizable to Twitter users — it runs on an open-source protocol. Groups of users are free to create and maintain their own “instances” with their own rules around membership, moderation and other key policies. Users are also able to take their followers with them between instances.
Mastodon operates its own instances, mastodon.social and mastodon.online, but those are apparently overloaded, according to Rochko, who suggests that new users sign up via the official apps and join other communities on the service. And, because it’s open source, Mastodon makes its code available on GitHub, an idea Musk has also endorsed with regards to Twitter’s algorithms.
But all that also comes with extra complexity for new users who may not easily understand Mastodon’s unique structure or how it works. But those who stick around long enough may see some significant new features. Rochko said that end-to-end encrypted messaging is in the works, as well as “an exciting groups functionality.”
