Google is putting its new Privacy Sandbox settings in Chrome to the test.

Date:

Share post:

Users will be able to control ad personalization, measurement, and more.

Google has announced the start of “origin trials” for the Chrome Privacy Sandbox, its new system for serving targeted ads without the use of cookies. The company’s initial goal is to test ad relevance using its new Topics API, as well as FLEDGE and Attribution Reporting, which allow remarketing and ad click measurement without tracking behavior across sites.

Origin trials will let Google test experimental Chrome technology with a limited number of people to make sure it’s ready for general use. Starting today, developers can begin testing code for Topics, FLEDGE and Attribution Reporting in the Canary Chrome beta “and we’ll progress to origin trials with a limited number of Chrome Beta users as soon as possible,” it wrote. Eventually, the company will expand trials to a stable version of Chrome to access a larger user subset. All the trials will be available globally, with updates available here.

Google begins trials of new Privacy Sandbox settings in Chrome

Google will be testing updated settings that allow you to control your participation in the origin trials. For example, under the “Browser-based ad personalization” section, you’ll be able to remove various interests estimated by Chrome, or remove specific sites that “define your interests.” You’ll also be able to control how ads are measured and choose how to participate in spam and fraud reduction that helps advertisers detect bots.

Privacy Sandbox has met with significant criticism, particularly from EU and UK advertisers that claim removing cookies will hurt their ad businesses. Government also has concern that the new system will only serve to strengthen Google’s stranglehold on the online ad marketplace, while putting consumer privacy at risk. Last month, however, Google agreed to a legally binding set of commitments with UK regulators to address those issues.

Related articles

ICU-Ghana urges workers to work hard towards full economic recovery

Mr Morgan Ayawine, General Secretary of the Industrial and Commercial Workers' Union (ICU) in Ghana, has encouraged workers...

Monaco condemn ‘unacceptable’ Singo racist abuse

The goalkeeper required 10 staples to close a cut in his face after being caught by Singo's boot when the...

Nunez scores as Liverpool sink Southampton cup hopes

Nunez ended his six-game barren run as he and Harvey Elliott scored to give Liverpool firm control in...

Akatsi South: Two young men found dead with body parts removed at Klokpui

Two unidentified young men believed to be of Fulani extraction have been found dead at Klokpui, a farming...